- Director: Amar Kaushik
- Producer: Dinesh Vijan
- Cast: Ayushmann Khurrana, Yami Gautam, Bhumi Pednekar, Javed Jaffrey
In 2005, a man named Balmukund Shukla aka "Bala" (Sachin Chaudhary) was a child in Kanpur who was proud of his appearance and hair.
Bala is very popular at school and also has many female admirers. Bala was so obsessed with his appearance that Bala even made fun of his classmates and neighbor named Latika (Saniya Touqeer) because of his dark skin.
The story then moves 11 years later precisely in 2016, Bala (Ayushmann Khurrana) experiences premature baldness that is so extreme. Bala works in the product marketing team. Latika (Bhumi Pednekar) has now become a lawyer.
Latika and Bala still cannot face each other. Bala tried many techniques to grow his hair but nothing worked. Hair transplantation is an option but he is unable to choose it because he has diabetes.
With no other choice, Bala accepted the suggestion from his father named Hari (Saurabh Shukla) to use a wig. He was then sent to the Lucknow area where his company was shooting for an advertisement with a woman named Pari Mishra (Yami Gautam).
Pari is a popular TikTok star, Bala is in love with him. Bala meets with Pari during shooting and seducing him.
In a short time the two fell in love with each other and started a romantic relationship.
Realizing that things were getting more serious between them, Bala felt he had to tell Pari that he was actually bald and wore a wig all this time.
But Bala was incapable especially when he realized that for Pari external beauty was the most important. He was afraid that if he confessed to Pari, he would be afraid of being dumped.
Each family then meets and arranges their marriage. What happens next forms the rest of the film.